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Of the 1.2 million customers
we serve daily, 80% are predominately Hispanic. Various studies
by the Government and research organizations, project that the Hispanic
population will more than double within the next twenty years. The
Hispanic market is not only an important market for our business,
but many advertisers are focusing marketing efforts on targeting
this growing demographic.
If you're looking for a "way into the
Latino Community," our trucks are the perfect addition to your
media plan. Because so many hispanics eat from our catering trucks
every day, our vehicles have become the most essential way to reach
the Latino community. |
Reach
There are 2 different demographics that you are reaching with our
advertising, the people on the road viewing our billboards and wraps,
and the customers eating from our catering trucks.
According to the Transportation Advertising
Council, vehicular advertising generates between 30,000 and 70,000
daily vehicular impressions. Those numbers don’t take into
consideration the 1,215,000 people eating off our trucks on a daily
basis. Talk about reaching a lot of people!
A study by Arbitron, Inc., an international media and marketing
research firm, shows that mobile advertising reaches virtually all
demographics, as 96% of Americans travel in a vehicle each week.
Plus, 35% of heavy commuters come from households earning $75,000+,
compared to only 23% for the U.S. average income profile. The people
viewing your message on the road are only icing on the cake. Don’t
forget about all the people you will reach who eat from our trucks
from families at little league games to employees at major corporations.
Mobile advertising garners 8.4 million impressions in a 12 month
period, and that is not counting the millions of people who eat
off our trucks annually. WOW! Now that’s an impact!
Comparables:
·
Radio attracts 900,000 listeners
in 6 weeks with 10 to 12 30-second spots
·
Val-Pak Offers reaches
600,000 households
·
Direct mail campaigns
reach 20,000 names with one post card mailer
·
7 city buses get 600,000
impressions in 2 months
·
Billboards get 700,000
impressions in 1 month
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